06 Sep Nick Leger, Co-Founder of Personal Branding Agency Cohesive
Reading time: 4 minutes
Nick Leger is the co-founder of the personal branding agency, Cohesive. With over 10 years experience in social media, Nick Leger has helped multiple personalities portray their personal brand online the right way. Keep reading to find out more about Nick Leger’s background and his advice on how to build an agency from scratch today.
AZ: What is your background like? Were you always interested in social media?
No, hell no haha. I was the last one to jump into Facebook back in 2007. BUT, as a photographer, I jumped into Instagram in the early days back in 2011.
My business background was not regarding social media nor, marketing. But at some point, I was doing the marketing for my other projects and they were all doing fine…
So I figured, why not sell marketing advice on social media since I succeeded myself with several different projects?
AZ: Tell us about Cohesive and how you got the agency off the ground.
Cohesive is the extended version of my consultation business I had 3 years ago after I left the Nightlife Industry. I was helping businesses and influencers get more out of their social media accounts.
One day, an old friend of mine, Kevin Mayer, told me he wanted to leave his company, sell his shares and move onto a new venture. He was interested in joining a service business venture instead of a product-based business.
So from that day, we teamed up and formed a group entity named Cohesive.
AZ: What turned out to be a fundamentally great decision for your business?
Pushing content through my social media platforms. Since we are selling a service around “how to get clients and have a great personal brand”, I needed to get clients and have a great personal brand myself haha.
Lots of people are not walking the talk and that’s the issue.
AZ: If you had to start building Cohesive from scratch today, how would you go about it?
1. I would start with a 20k cash flow in order to start right away with a great website and a marketing budget. For an entire year, all the clients we got were inbound from my social media profiles, which is not scalable nor easy to use to financially plan out any business growth.
2. I would delegate work way earlier. The issue is that since you can’t pay an upfront salary without actual paying clients, you have no money to work with so you have to do everything yourself. The only currency you have is your time. However, since you are not an expert in every aspect of the business, a small task took weeks to do… And that, in the end, it was a big money loss.
AZ: How does one choose an awesome business partner to help them grow their business?
Tai Lopez once said; “Before signing a partnership agreement, bring your future partner to a social event, like going to a restaurant and seeing how he behaves with the other people in the room. Is he or she chivalrous? Does he open doors for others? Does he behave like a decent value human being?”
Working with a partner on a business level is the same as the relationship status. You have to be able to find a partner, not a second version of you with the same skills. People tend to try to duplicate themselves but that’s the wrong approach.
In my case, my partner was someone with a different skill set and relevant work experience. I knew that we’d have our differences and our challenges but at the end of the day, he brings something I don’t have and vice versa.
AZ: Which business books do you recommend?
Omg…I could write 1000 words for this question on 100 books since there are SO many great ones out there.
But here are my top 3 books.
#1 – How to win friends and influence people – Dale Carnegie
This is the most easy-to-read, easy-to-understand book about being a good human being with beautiful value. I remember an entire chapter being about smiling. It’s the core of why people love being around you. It is the most important soft skill for business owners or even anyone.
#2 – Brand Seduction – Daryl Weber
This is a book about understanding how people feel about any business, brand, company, and even other people. This is the neuro-science behind why people act or behave a certain way. It explains why brands can influence and impact more people than others, why we are drawn to the next iPhone and etc. Since I am a marketer, studying the neuro-science has helped me perform better ads and create better brands.
#3 – The One Thing – Gary Keller
This book is for productivity and identifying priorities. It’s crazy how we always try to multi-task everything in life. When you understand that trying to fill up 10 glasses of water at the same time won’t let you fill them perfectly in 1 swing, you understand that if you put ALL of your attention into ONE task at a time, it’ll get done properly and faster. So easy, yet, so hard to do every day. Great guide.
AZ: How do you avoid feeling overwhelmed as an entrepreneur?
Well, if someone can answer that, I would be a great listener for sure haha. No, but seriously, we do all the time. Since our brain is not wired to be patient, patience is a skill that has to be built from a young age.
If you never practiced patience, you won’t ever be able to feel relaxed and in control. If you are not patient, you will be overwhelmed because everything you have to do and want to do is all in ONE category in your head called “Priorities”. However, NOT everything is urgent at the very moment.
You have to be able to let go of some stuff and focus on what matters RIGHT NOW. If you focus on one thing at the time and understand that everything takes time, you’ll feel confident and in control.
AZ: What do you wear to meetings with clients?
I have a specific style that was imprinted on me back in the days when I to played drums in a Metal band and toured the whole of Canada in a tour bus. I have an edgy, marginal look that isn’t the casual “Agency Owner”. I wear what I want, no clients or nobody will affect the way I want to dress today.
That’s why I think people feel my authenticity and where I came from. I am not your typical agency guy, so the trust is already formed since clients fear agencies more and more haha.
AZ: Which suit shop is your go-to in Montreal?
For suits (rarely used) I got to Waxman on Park Ave. Every Gala or huge event I have to attend, I get myself a suit there. They are the best in the business in my opinion.
The Waxman Tailor shop has been opened for 92 years and are still up and running, serving everything a gentleman could dream of.
AZ: What can we expect from you in the next few months?
A LOT OF ME ON YOUR SCREENS. haha. I am creating a LOT of content and will be producing a lot more. Cohesive is taking a huge jump this year by hiring 3 new people. As well as, my girlfriend who’s a Fitness Online Trainer and I are building a huge online business. I think that everything regarding business and branding, I will be glad to help with and happy to dive into deep!